DELSEY PARIS, the European leader in premium luggage and ranked second worldwide, and United Colors of Benetton, the world-renowned Italian fashion giant, are pleased to announce a collaboration in the design of a co-branded luggage and travel accessory line.
DELSEY PARIS’s technical know-how and expertise in design and innovation, combined with Benetton’s creativity and audacity have resulted in a complete collection of luggage and travel accessories inspired by the various eras and styles that have shaped the fashion industry.
The two iconic brands are revisiting some 90s fashion moments, such as the Color Block or the minimalist trend, which featured refined design and timeless pastel colors. Each collection is available in a variety of formats, including cabin suitcases, checked bags, backpacks for specific ranges, and even pet bags.
The luggage created through this collaboration is made of durable materials and features the most recent DELSEY PARIS technology. Every piece of luggage bears the DELSEY PARIS x BENETTON logo on both the inside and outside.
Davide Traxler, CEO of DELSEY PARIS, stated, “We are thrilled to be working with Benetton, the iconic fashion brand committed to bold communication, whose vision of diversity and inclusion we share. Our common ambition is to offer luggage tailored to the needs of everyone. The products of this collaboration, embody the very essence of both brands, with vibrant designs that reflect United Colors of Benetton heritage and pioneering technology from DELSEY PARIS.”
Massimo Renon, CEO of Benetton Group, stated, “For us, colors have always been synonymous with exploring the world and celebrating its beautiful differences. Working with Delsey is a way to celebrate traveling and collaborate with a worldwide leader in the luggage sector, who shares with us essential values such as refined quality, consolidated know-how, and value-for-money, as well as a consumer-centric approach”.
This collaboration reflects DELSEY PARIS’ multi-brand strategy, which began in 2023 by developing bold, high-quality licenses with premium players and leaders in a variety of industries, particularly fashion.
The collection’s products will be available on both brands’ websites as well as at Benetton and DELSEY PARIS stores around the world.
Planning a trip to Paris ? Get ready !
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Bookstore
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Check Amazon’s best-seller list for the most popular travel accessories. We sometimes read this list just to find out what new travel products people are buying.
