55 Most Famous Company Slogans Of All Time


 

What is a slogan? By definition, a slogan is an extremely catchy tagline or phrase usually used by a company for advertising. It is a daily reminder to customers why they chose that product in the first place and hence why it usually has to be interesting enough in the first place. It can also be a promise a brand is making to consumers basically assuring them that by choosing this brand, they are not making a mistake.  With a slogan, for instance, the Coca-Cola one, ‘Taste The Feeling,’ the idea is to captivate the customers and consumers and make them think more about what the brand will offer and not just about the brand itself. With that said let’s take a look at the most famous company slogans there ever were.

1. Nike – Just Do It

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Created in 1988, the phrase started in Utah state prison when Gary Gilmore, a 36-year-old was on death row. The executive director of Nike at the time thought they needed an unforgettable tagline and remembered Gilmore’s final and callous words just before dying, ‘Let’s do it.’ He fused this phrase with Nancy Reagan’s ‘Just Say No’ campaign and came up with the Just Do It slogan for Nike. Since then, the phrase stuck.

Read also: https://www.discoverwalks.com/blog/world/35-cool-facts-about-nike/

2. Apple – Think Different

Created in 1997. Steven Spielberg and his team needed a new slogan for this new product they were using. It, therefore, prompted the ad agency, TBWA/Chiat/ Day, to come up with a phrase that would at least market the Apple product to individuals who had the vision of thinking widely and boldly. This, is with the promise that if you dare think differently, the product will for sure blow your mind and change your life.

3. Wendy’s – Where’s the Beef?

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Was created in 1984 after the famous old lady, Clare Peller asked ‘where’s the beef?’ in a famous 80s commercial that was created by Kaplan Thaler Group, a well-known New York agency. The phrase thereafter came to be used when anything (not just burgers) lacks substance. The tagline became such a hit that it helped Wendy’s set a record of 7.2 million dollars in sales the following year.

4. Coca-Cola – Open Happiness

Image by Atlantis Curry from Pixabay

Coca-cola no doubt has so many slogans, but the ‘open happiness’ slogan is considered one of their best. This campaign debuted during the Super Bowl XLIII event and went viral, by showing vending machine hacks of Coca-Cola in many locations, from a school in New York to a mall in Pakistan. The slogan had a significant impact and Coca-Cola’s Facebook page ended up getting over 50 million likes before being replaced with another famous one, ‘Taste the Feeling.

5. L’Oreal – Because You’re Worth It

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It was created in 1973 when Joanne Dusseau became the first model to use the line ‘Because You’re Worth It’ in a L’Oreal ad. Since then, it became a huge feminist statement of inclusivity and self-love among women. It was written by IIon Specht who was a marketing agent for Third Avenue ad agency in New York. Later in 2012, even Beyonce mentioned the big empowerment behind those words.

6. M&M’s – Melts in Your Mouth, Not in Your Hands

This was created in 1954 by an advertising firm in Chicago known as Ted Bates&Co. They came up with this very popular slogan and the first commercial to use it showed a man hiding M&Ms in his hands and uttering the statement. By that point, the milk chocolate candies had been in the market for over 10 years. In 2014, the slogan was voted America’s favourite slogan.

7. De Beers – A Diamond Is Forever

Created in 1938, Frances Gerety, a copywriter with N.W. Ayer, wrote “A Diamond is Forever,” to highlight and emphasize the impact of receiving an engagement ring. During this time, women were only hired to write copy for products that were in a sense, ‘designed for women.’ Unfortunately, the great depression caused sales of diamonds to decline but by 1951, this slogan turned things around in how 80% of brides in the U.S. were wearing diamonds by De Beers.

8. Wheaties- The Breakfast of Champions

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Created in 1934. The phrase was coined by Knox Reeves an ad executive from Minnesota. He coined the phrase, to coincide with the cereal’s sponsorship of a minor league team in Minnesota. From then, athletes like Larry Bird, Lou Gehrig, and Magic Johnson would have their pictures printed on cereal boxes. This brand was praised for featuring huge role models and encouraging kids to be active. Fun fact: collectors are willing to pay as high as $100 for Wheaties vintage boxes.

9. Dunkin’ – America Runs on Dunkin’

Created in 2006 by a creative agency in Boston by the name Hill Holliday. The phrase was to reflect on the need for a caffeine fix for the working population. The slogan was everywhere in 2006, even showing in 16 commercials, 9 radio spots, and in print ads. In 2016 however, Dunkin changed the slogan to ‘Keep On’ but this original slogan is what gave the brand its fame and stardom in the first place. Thanks to it, they were selling about 2.7 million cups of coffee a day.

10. Verizon – Can You Hear Me Now?

Created in 2002 having been written by Bozell, a New York ad agency. It became a hit after Paul Macarelli uttered these famous 5 words. Verizon invested about 400 million dollars the next year in commercials that were featuring the slogan.

11. Levi’s – Quality Never Goes Out of Style

Created in the 1980s. The history goes way back to when Levi Strauss opened a dry goods store in San Francisco in 1853. Years later, he got a patent for metal rivets on work pants popularly known as blue jeans. The side of his store was even branded with, ‘quality clothing’, and thus by the 80s, the words were tweaked a bit to form ‘Quality Never Goes Out Of Style,’ and since then it stuck. This brand will forever be associated with quality, with an estimated 1.25 billion pairs of Levi jeans sold worldwide every year.

12. Red Bull – It Gives You Wings

Created in 1997. Every time you hear wings, red bull comes to mind. It was written when Red Bull came to America from Thailand and it was uttered at the end of animated commercials that were also being used to target athletes in extreme sports like mountain biking, snowboarding, and formula one racing. With this slogan, Red Bull was promising that anyone who takes it would have the energy to accomplish extraordinary things. It is often thought of as one of the best advertising slogans to ever be made. Fun fact: Red Bull was sued for a 13 million lawsuit when a man thought he could fly after taking a sip. He took the words in literal terms.

13. Airbnb – Belong Anywhere

Image by Peggy from Pixabay

Created in 2014. The idea of this slogan is alluding to the fact that normally, we all want to belong especially if it’s in a remote beach house alongside a beautiful lake. This brand shows their commitment to a community at a global level and they were trying to evoke the feeling of vacationing rather than the hassle of travelling. Before, the slogan was ‘Travel like a human.’ Later on, it changed and this new slogan saw to it that Airbnb now has over one billion guests.

14. Burger King – Have it Your Way

Created in 1974. This brand wanted to set itself apart from McDonald’s but they were having a hard time making up their mind. They came up with this slogan in 1974 and then changed again three more times and in 2004, they went back to the original tagline. This is the slogan people always remember Burger King by and to date it is still relevant.

15. Disneyland – The Happiest Place on Earth

Image by Ben G from Pixabay

Created in 1955, this slogan appealed more to the emotions of consumers.  It was written by Walt Disney, to go along with the opening of Disneyland in 1955. Since then, this theme park has been thought of as a dream vacation destination by welcoming 1 million visitors at the grand opening in California with credit going to this brilliant slogan.

16. Trix – Trix Are For Kids

Image by 旭刚 史 from Pixabay

Created in 1958. It contains 12 grams of sugar and no nutritional value really since it is a morning dessert for kids aged between 6 to 12. The slogan was first printed on the box and then later done by a cute rabbit in TV commercials which set it off to be the famous brand we now know of. The brand also uses this slogan to promote its new ingredients, inclusive of fruit and vegetable juices rather than artificial dyes. It is a healthier choice.

17. Jimmy John’s – Freaky Fast

Created in 1993. A high school graduate called James Liataud received capital investment from his father in order to open the first Jimmy John’s in Charleston in 1983. Initially, it used the tagline, ‘World’s Greatest Sandwiches’ then changed to ‘Freaky Fast’ a decade later. It was a good fit when they also started offering delivery. This slogan also did amazingly well in promoting their delivery services but faced criticisms from people who worried that it would cause reckless driving. Thus, they rectified by insisting on ‘Sandwich Delivery Zones’ that ensure customers are 5 to 10 minutes away from one of their stores.

18. Olive Garden – When You’re Here, You’re Family

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Created in 1998. The restaurant’s slogan specifically chose these words to celebrate the togetherness of Italian dining culture rather than the cuisine itself. The emotional appeal to family bonds was a brilliant move for this brand because this is how it has managed to attract thousands of families across the globe.

19. Skittles – Taste the Rainbow

Created in 1994 when the New York ad agency, D’Arcy Masius Benton & Bowles, came up with this popular slogan. The Skittles are usually in different colourful colours and hence this tagline perfectly captured what it is all about. Since 2017, they have also been repackaging the colours to celebrate pride month hence celebrating diversity. Skittles can be bought in 65 countries around the world now.

20. Budweiser – The King of Beers

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Created in the 1950s, this product has ruled the kingdom of domestic beers since it was sold first in 1876. By that time, the slogan was ‘The King of Bottled Beers’ but when aluminum cans became popular in the 20th century, they started using this particular slogan instead. To date, they proudly stand behind their slogan with commercials and printed ads that showcase upside-down beer bottle caps being used as crowns. According to Forbes, it is valued at over 28 million dollars, this attesting to its success as a brand.

21. Taco Bell – Live Mas

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Created in 2012. This fast food brand is mostly known for its cinnamon twists, crunches, and mountain dew. The Spanglish slogan perfectly captures what Mexican cuisine is all about with their servings and according to their representative, it also perpetuates that Taco Bell is a lifestyle. Over the years people have shown their love for Taco Bells and you can even buy a taco bell swag from stores like Forever 21. There was even a Taco Bell pop-up hotel that opened in California in 2019.

22. Target – Expect More, Pay Less

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Created in 1994. It has now become one of the most popular stores in America and people have always loved its selection of home decor, designer clothing, and tasty food. This slogan has been for this brand since 1994 hence reflecting their high quality and competitive pricing. People are loyal to the brand and according to Business Insider, 80% of U.S shoppers are Target customers.

23. Bounty – The Quicker Picker Upper

Image by Engin Akyurt from Pixabay

Created in 1970. Bounty made paper towels seem like the most essential things in people’s lives even though they are not really that exciting to begin with. This slogan became extremely popular throughout the 70s up to the 90s thanks to the commercials that starred Rosie the waitress, the commercial character played by Nancy Walker of The Mary Tyler Moore Show. It is still very popular to date.

24. Subway – Eat Fresh

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Created in the 80s. Usually, fast food has the reputation of being quite unhealthy and full of cholesterol and hence not highly appreciated. Subway, however, with their popular slogan made fast food seem like not a very bad idea to begin with. This slogan came to be when Fred DeLuca and Peter Buck, the founders of Subway started franchising. Subway is the place to go when in need of a quick snack. By the 0s, there were already 200 Subway joints across the U.S. hence attesting to their popularity.

25. Campbell’s Soup – M’m! M’m! Good!

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Created in 1935. This is one of the oldest company slogans and was created by BBDO worldwide, it was the first slogan to ever be heard over the radio. In the following decades, it went on to be printed and eventually into TV commercials. Over the years they have changed their slogans but this particular one is the one customers remember the most.

26. Frosted Flakes – They’re Grrreat!

Created in 1952 and here you can hear Tony the Tiger’s growl while uttering the slogan. The tiger wasn’t really the original idea but in 1952 there was a mascot contest featuring Katy the Kangaroo, Elmo the Elephant, and Newt the Gnu. Tony the Tiger won and his catchphrase became popular since then. They’ve since changed their advertising angle to show the nutritional value of their cereal.

27. Energizer – It Keeps Going, and Going, and Going

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Created in 1989. It shows a pink bunny wearing sunglasses while banging a drum and a voice-over saying, “It keeps going, and going and going.” The mascot was a direct jab at Duracell (their major competitor) who also used pink bunnies in a previous commercial.  The slogan was created also so that customers knew which brand would last the longest.

28. The New York Times – All the News That’s Fit to Print

Created 1897. The owner of The New York Times coined this slogan in 1896 and was printed on a billboard that was advertising the quality of paper used in publication. Ever since then, the masthead of every edition that is printed continues to be printed with this famous tagline.

29. California Milk Processor Board – Got Milk?

Created in 1993.  An ad agency by the name of Goodby Silverstein & Partners came up with the slogan after asking a focus group not to drink milk for an entire week. Apparently, one man poured a bowl of cereal, sliced up bananas along with it, and was devasted to realize he did not have any milk to pour. The slogan ‘Got milk?’ was then born and it ended up increasing milk sales nationwide. More than 70 million commercials ran on TV in California alone and the campaign was officially termed a success.

30. Lay’s – Betcha Can’t Eat Just One

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Created in 1967. Lay’s played with the idea of being wary of the devil on your shoulder in their 1967 commercial that shows a man’s evil alter ego taunting him with this phrase. The slogan was ditched for a while but then was brought back in 2008 with the commercial, ‘Messier, Just One.’

31. Toyota – Let’s Go Places

Created in 2012. The Toyota brand replaced ‘Moving Forward’ with ‘Let’s Go Places’ and it was released in 2013. It was meant to encourage customers to take off on an adventure and Toyota ended up using the slogan in all of their advertising, be it in print, commercials, or adverts. The company sold over 2 million vehicles in 2022 and was ranked number one as one of the best car brands for comfort and reliability by Kelley Blue Book.

32. Cheetos – It Ain’t Easy Bein’ Cheesy

Created in 1985. In commercials, Chester the Cheetah would smoothly say this phrase and within no time, it caught on. The slogan made the mascot a star that he even had his own TV show being aired on Fox Kids on Saturday mornings. The slogan changed to ‘Dangerously Cheesy,’ but this one was the original one and the one most customers remember.

33. Harley-Davidson – All for Freedom. Freedom for All

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Created in 2017. This U.S based motorcycle brand wanted to show how much its legacy extends to all age groups hence leading to the popularity of this slogan. According to the brand’s spokesperson and representative, the slogan is part of their global strategy to build the next generations of riders. Their ad campaign using this slogan made the millennials interested in the brand because of the ease of transportation that comes with riding Harley- Davidson motorcycle hence why it is talking about freedom and feeling it nonetheless.

34. Walmart – Save Money. Live Better

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Created in 2007. The slogan shows the great value of using a particular brand and the fact that it is indeed worth it. Walmart mastered this perfectly by assuring its consumers that they will live better if they shop at Walmart. It replaced its previous slogan, ‘Always Low Prices’ and since its adoption of this slogan, Walmart claimed to have made 20% more rollbacks on prices than the previous year. Their goal is to make their merchandise more affordable, from groceries to prescriptions and even wedding supplies. That’s why they have so many customers to date.

35. Mountain Dew – Do the Dew

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Created in the 90s. Their slogan is more of a call for action since Mountain Dew is the soda for gamers and athletes involved in sports.  The assumption is that by taking a sip of this soda, you’ll have the energy and zeal to handle anything that comes your way. No matter how risky. This slogan actually brought back sales for the brand when its sales started declining in 2015.

36. Gatorade – Is it in You?

Created in the 2000s. Gatorade was invented in 1965 by a team of researchers at the University of Florida. Their marketing strategy was on another level when rights were bought by PepsiCo in 2000. This brand got sold in over 80 countries and even went to be used at professional sports games. The slogan directly asks its drinkers if they have their heads in the game. It was said in a series of commercials by Michael Jordan  and from then on it became a sports drink for professional athlete

37. Maxwell House – Good to the Last Drop

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Created in 1917. The story has it, that the U.S. president, Theodore Roosevelt was served a cup of Maxwell House Coffee at Andrew Jackson’s estate in Tennessee and he loved it! He said in his own words, that it was “good to the last drop.” Thereafter, the company started using the phrase as its slogan, a decade later. That’s why it is said it has the presidential seal of approval.

38. Ford – Built Ford Tough

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Created in 1979. This slogan has been used by Ford for over 40 years and now, it is associated with the brand’s F-series pickup trucks. The thing with Ford is that it has a loyal fanbase and the F-Series has been selling more than 50,000 units over the years. Their slogan indeed reminds them of who is the toughest among them all.

39. Cinnamon Toast Crunch – Crave Those Crazy Squares

Created in 2009. Unlike Lucky Charms, Trix, Wheaties and other popular cereal companies, Cinnamon Toast Crunch really struggled to come up with their own catchy slogan for years.  They experimented with a few over the years before landing on this one in 2009. In 2012, Cinnamon Toast Crunch was ranked as America’s favourite cereal by Food Manufacturing.

40. United Airlines – Fly the Friendly Skies

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Created in 1965. According to their ad agency, the goal was to show travelers that they would have a stress-free flight if they actually chose United Airlines. This campaign highlighted stewardesses who were key to airline ticket sales since they were the ones making the whole experience of flying pleasant.

41. BMW – The Ultimate Driving Machine

Image by Pexels from Pixabay

Created in the 1970s. The slogan was written by the Ammirati and Puris ad agency as a way of targeting Baby Boomers. They were competing with Mercedes Benz and wanted to show the quality of their vehicles, not just the appeal of their vehicles. BMW still used this slogan to market their cars and it seems to be working well because BMW was in 2022 ranked in the top 10 best car brands.

42. FedEx – When it Absolutely, Positively Has to Be There Overnight

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Created in the 1970s. The slogan is not a short one. If anything, it is quite a mouthful but it tells its customers exactly what to expect while working with this shipping courier. In the mid-70s, their accounts tripled, and shipped packages increased from 1000 to 22,000. Clearly, the slogan worked well and people trusted the company more because of their emphasis on the importance of fast delivery.

43. IMAX – Think Big

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Created in the 1990s  when they took a page out of Apple’s book. By the time the cinema experience was going public in 1994, this slogan proved to movie fans that they could expect an amazing experience complete with digital projection and booming sound. Hence justifying the high ticket prices they usually have. IMAX has released over 150 movies, showing how directors are always thinking big by creating movies good and bold enough for IMAX.

44. KFC – Finger-Lickin’ Good

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Created in the 1950s. The beauty of this slogan is that it was written by an ad agency but rather on a whim by Dave Harman, a KFC franchise owner. This was in the 1950s. He did voiceovers for the commercials and almost immediately, it caught on.

45. Greyhound – Leave the Driving to Us

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Created in 1956. This brand wanted to appeal to the transitional riders which were typically women, children, college students, beatniks, the working class, and even the military.  With their catchy and appealing slogan, they impressed their target audience and now, an estimated 16 million passengers choose the Greyhound every year.

46. Hershey’s – Pure Happiness

Image by Milly from Pixabay

Created in 2008. Their slogan wanted to counter the narrative that chocolate may be made with artificial ingredients. The tagline highlights mood-boosting endorphins that are released when you take a bite of their very delicious milk chocolate. Indeed with Hershey it is pure happiness because now, they lead when it comes to chocolate sales with over 500 million dollars every year.

47. Dairy Queen – Happy Tastes Good

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Created in 2019. Obviously, everyone loves ice cream and dairy queen always comes in handy. They sure nailed it when they concluded that ‘happy tastes good.’ The brand ambassador when asked noted, that they wanted their restaurants to always be associated with happy memories and moments. The brand is doing well for itself because 53% of respondents said that a trip to Dairy Queen is a happy feeling. As happy as finding a $20 bill in your pocket when you least expect it.

48. Pringles – Once You Pop, the Fun Don’t Stop

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Created in 1996. The slogan may not be grammatically correct but it proves that rhythm is an important aspect of a good slogan. The tagline was written in the 90s and had a very catchy song that would play in all commercials. They changed their slogan, however, to ‘Once You Pop’ in 2022. However, consumers still remember this original one that has been in play for so many years.

49. Sprite – Obey Your Thirst

Created in 1993.  When Sprite had the slogan ‘I like the Sprite in You,’ their sales were down. It was considered simply weird. Coca-cola company, therefore, had to think outside the box and hired Lowe & Partners in New York to write a new slogan that would be used in commercials and radio ads.  ‘Obey Your Thirst’ was then born. It later came to symbolize literal thirst and now it is among the very popular slogans in the market.

50. Rice Krispies – Snap! Crackle! Pop!

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Created in 1932. This slogan written by NW Ayer, was first heard on the radio in 1932 as a sound and later that year, the wording version of it was used on the product packaging.  It continues to be used and it has got so popular thanks to the addition of the gnomes named Mr. Snap, Mr. Crackle, and Mr. Pop.

51. Volkswagen – On the road of life there are passengers and there are drivers

Image by Pexels from Pixabay

Created in 1995. It is a catchy one with the promise that you won’t have to suffer the price of gas with this type of car and you will be on the road for life. The catchy play of words always makes their adverts and commercials fun to watch too.

52. White Castle- Buy Em Snack Em

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Created in 1927. It elicits the feeling of snacking the way you want without being judged whatsoever. It reminds you that once in a while you will definitely need a bit of snacking and that will make you happy.

53. American Express- Don’t Live Life Without It

Created in 1975. This slogan gives the idea that you really can’t do with this credit card. Or rather, it tends to be a lifesaver once in a while which is true. Given most people survive on credit cards, American Express reminds you to not live without them.

54. Dr. Pepper Ten- It’s Not for Women

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Created in the 1930s. The slogan had a funny edge because it was alluding to the fact that it is more a man’s drink than a women’s. However, it came to be considered sexist and feminists have always had a problem with it. Still, this one always attracts buyers which is the whole point.

55. X. – Blaze Your Glory

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Formerly known as Twitter which was created in 2009, after Elon Musk took over, the brand changed its name to X with the slogan, ‘Blaze Your Glory.’ Many are still yet to come to terms with the change of things, but it seems like Elon Musk has a clear focus on it.

Slogans are important because they are phrases that can either give brand visibility or not. Hence, it is always important to think through them critically before adoption.

Read also: https://www.discoverwalks.com/blog/world/20-most-famous-tech-company-logos/

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