10 Things to know about the Amazon Influencer Program

Photo by Merakist on Unsplash

10 Things to know about the Amazon Influencer Program

In order to build the most famous e-Commerce business in the world, Amazon came up with a way of acquiring social media influencers who can bring external traffic to their website organically. The Amazon Influencer Program is an extension of the Amazon Associates Program.

The Amazon Affiliates Program has been here since 1996 which has been rebranded and named the Amazon Influencers Program. The difference is that how they recommend the enforced items to the consumer.

The Amazon Influencer’s Program is quite advanced and it prioritizes brands and the sellers while at the same time giving Amazon Influencers a 10% rate on commission. An Amazon Influencer must equally follow the prescribed guidelines in order to properly profit from the program. Here are the top 10 things to know about the Amazon influencer program

1. The Amazon Influencer Program was launched in 2017

The Amazon Influencer Program was launched in 2017 as a way for influencers to monetize their social media presence. The Amazon Influencer Program is an extension of the Amazon Associates Program which has been here since 1996 and has been rebranded and named the Amazon Influencers Program.

The difference is that the members of the Affiliates Program can only share affiliate links for particular items on their own blogs or social media accounts, while the Influencer Program members need to build their own custom storefronts on Amazon.

2. It is open to all social media influencers

To be accepted into the program, influencers must have a public presence on social media and have an Amazon account with an engaged following on YouTube, Instagram, or Facebook. They need to engage with their viewers and post content that is relevant to products being sold on Amazon.

Amazon once included Twitter on this list, but they removed it recently. In order to apply one needs to go to the Amazon Influencer Program homepage and click “Sign up.” One could also need to connect one of the social media accounts so Amazon can determine your eligibility.

3. Influencers receive a personalized page on Amazon

Once the influencer has joined the program, they receive a personalized page on Amazon where they can showcase their products and links to their social media accounts. Similar to a seller’s Amazon Storefront, Influencers can add their custom logo and banner image to personalize their landing page.

Once your followers reach your store, they’ll instantly know it’s your page. The page will contain the different products that the viewers can click on and be able to shop based on your recommendations.

4. Influencers are able to earn money

Photo by Celyn Kang on Unsplash

The Amazon Influencer’s Program is quite advanced and it prioritizes brands and the sellers while at the same time giving Amazon Influencers a 10% rate on commission on sales they refer to Amazon.

Influencers can earn money by just creating content on their Amazon page. Through the video reviews, they can get commissions. The main purpose of most Amazon influencers for joining the program is to be able to make easy money and gain a large following on other social media platforms.

5. Influencers are able to track their performance in the program

Photo by Carlos Muza on Unsplash

The Amazon Influencer’s Program can also allow an influencer to track their performance through the Amazon Influencer Dashboard. Amazon Influencer Dashboard allows the influencer to view how much their making and their sales. As an Amazon Influencer, you can track how much you are earning by endorsing your favorite products through your own custom Amazon storefront.

6. Brands and merchants can use the Amazon Influencer Program

In order to get a larger audience, brands can partner with influencers and utilizing their network. The program is therefore flexible as compared to other platforms. However the e commerce application can be accessed globally and different people from across the world can shop and view the live streams.

7. The program is open to influencers in specific countries

The Amazon influencers’ program is accessible in the US, UK, Germany, France, Italy, Spain, and Japan. The influencers can be able to apply and sign in if they do not have an account and link in their social media account. However, different people from across the world can shop from the app.

8. The program provides influencers with discounts

Photo by Claudio Schwarz on Unsplash

Despite the commissions being earned by the influencers, the program gives the influencers with full access to exclusive discounts and promotional resources. In addition, these Influencers can also earn rewards points, which can be redeemed for Amazon gift cards.

9. The Amazon Influencer program has a live feature

Photo by Jana Shnipelson on Unsplash

The Amazon Live is Amazons’ live streaming platform for Amazon Live Influencers to stream live for promoting brands and items. During the live, viewers get to know about upcoming or ongoing live streams being hosted by their favorite social media influencer.

The social media influencers hosts the live through Instagram, Facebook, or any other social media network and the viewers can also chat with one another right on the platform in a convenient chat room.

While on the live stream, the Amazon Influencer talks about their favorite items and their experience with the products being sold and the links provided in the live stream allow viewers to purchase the products being endorsed in the live stream.

10. Amazon provides some great tips for influencers on the program

Photo by John Schnobrich on Unsplash

The Amazon program provides tips for Amazon influencers on how to promote products to increase commissions. They suggest to the influencer to add a link to the Instagram page and post captions where to find the product recommendations.

They also encourage the influencer to post Instagram Stories to showcase their personality, highlight products, or pin high-performing stories to your profile so new followers can view them. On Facebook, the influencer can add a link to their page to promote recommended products and add a “Shop Now” button to your Facebook profile and link it to the Amazon page.

The influencer can add an “About” to their YouTube:Link to the page. Influencers can tweet about product recommendations on twitter and include the influencer link when possible. The Snapchat uses Snapchat Stories to give followers a sneak peek at your influencer page and recommended products.

Indeed, the Amazon Influencer program is a beneficial program to both the viewers and the influencer. Apply for the Amazon Influencer Program and get paid for product recommendations your followers will enjoy so when you are an aspiring Amazon Influencer or a beginner in this field, you must definitely read this guide to know the ins and outs of this program.