Half day custom tour in London

You can book up to 36 hours in advance.

To book, you can either

book now on the right side to secure your tour;
or fill out the tour planning form below, and we will contact you shortly.

Included in tour: tour guide, public transportation for all (tube, bus etc.), and (this is a fun day!) a surprise.

Not included in the tour: museum entrances and food if any, private all-day car if requested, and (optional) gratuity for guide.

What's in our tour?

“London in a Day” is a custom tour designed for people looking for an orientation tour when they first arrive, or for a tour tailored just to the things they enjoy – and nothing else thank you.

Your tour may include London’s great landmarks – Big Ben, Buckingham palace, you name it – along with the confidential London only locals know. Or your tour can focus on your specific interests and pet topics.

This is our deluxe tour – personal, flexible, and fully customized.


  • Enjoy a flexible itinerary and customize your own sightseeing trip
  • Spend a day in London with an expert, enthusiastic private guide
  • Enjoy a full-day of hassle-free sightseeing with all logistics pre-arranged
  • See top London attractions of your choice – Big Ben, Buckingham, Westminster etc.
  • Jump off-the-tourist-path with your native guide and explore the back alleys, the quirky shops and the clubs around Soho, East London or Brixton
  • all-inclusive flat fee, plus discounts for small groups

Where and when?

We meet you where you need to – at your hotel, train station or any other central Paris location you need etc. Booking can be arranged up to 24 hours in advance.

This tour ends wherever you need – eg your hotel, a museum etc.

Why take this tour?

This tour is for people who want to see more in less time, and for visitors looking for better than your standard cookie-cutter packaged tour.


We offer half-day and full-day services.

For the half-day custom private tour:

for 1 or 2 adults US$425
for 3 adults US$439
for 4 adults US$455

And for the full-day custom private tour:

for 1 or 2 adults US$750
for 3 adults US$799
for 4 adults US$825

Discounts for teens, kids are free, and price caps for big parties.

Fees all include any public transportation fees: metro and bus. They do not include museum rights and entrance fees.

Private car service is available on request.

Free cancellation policy: your tour is 100% refundable up to 24 hrs before the tour.

Other information

10am: Your guide joins you outside your hotel and takes you straight to the government landmarks that have inspired the world – Parliament at Westminster, the Prime Minister’s at 10 Downing Street and of course Buckingham Palace.
11am: sip drink from a rooftop overlooking the Tames, and enjoy Big Ben strike 11 from your observatory.
11.30am: observe the Changing of the Guards from a little-known, less crowded perspective.
12.15pm:  World War II has come. Enter Churchill’s War Rooms and re-live these dramatic hours when “so much was owed by so many to so few”.
1pm: London street food on the go.
1:45pm: we catch the tube to Saint-Paul’s cathedral – a unique blend of Dickensian London, Medieval city, bankers and the City of the 21st century.
3:30pm: enjoy a 360° view of London from “wobbly”, Millenium Bridge and walk around Shakespeare’s Globe Theatre for inspiration.
4.45pm: part with your guide with ultimate photo opps at the foot of the London Eye.

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