In an effort to combat so-called shrinkflation, French retailers will be required to notify customers when product sizes are reduced without corresponding price cuts, according to the finance ministry on Friday.
Shrinkflation has become a headache for both consumers and governments, as households have struggled to cope with declining purchasing power in the face of rising inflation in recent years.
French retailers will be required to display for two months beginning in July when food and other common consumer goods products such as detergent are downsized in a way that raises unit prices, according to the ministry.
“Shrinkflation is a rip-off, we’re putting an end to it. I want to rebuild consumers’ confidence and confidence goes hand in hand with transparency,” Finance Minister Bruno Le Maire said in a statement.
Food prices became a major political issue in France last year when annual price negotiations between suppliers and retailers resulted in a record 16% increase.
In response, the government passed legislation to expedite negotiations for this year and put pressure on businesses to limit price increases.
Last September, supermarket chain Carrefour issued voluntary price warnings on some products in order to put pressure on major consumer goods producers such as Nestle, PepsiCo, and Unilever ahead of annual price negotiations.
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