File:Sofi Eliseeva - Giorgio Armani Show - Milan Fashion Week - 23 Sept. 2013.jpg

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10 Things you need to know about Milan Fashion Week


 

Milan Fashion Week is a clothing trade show held in Milan after every six months. The winter/autumn edition is held in February/March, and the spring/summer edition is held in September/October of each year.

The event includes more than 40 fashion shows for each edition, and it transforms the city into a touristic hub. It creates various venues for the shows selecting the most elegant and influential sites to become the stage for design.

Milan Fashion Week is organized by The National Chamber for Italian Fashion, a non-profit association that promotes the development of Italian fashion.

The event attracts thousands of fashion lovers from across the globe, and for you to be part of it, here are the 10 things you should know about Milan fashion week.

1. Who comes to Milan Fashion Week?

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Milan Fashion Week is arguably the most glamorous fashion week in the world. It features international celebrities, top designers, influencers, and supermodels making their appearances during this event.

Top brands like Armani, Veneta, Diesel, Gucci, Versace, and Plein Sport, contract big Hollywood stars and world supermodels to make runaway appearances for their brands during the event.

Some of the big names who have graced the event in the past include Kim Kardashian, Julia Fox, Nicki Minaj, Dakota Johnson, and many other celebrities from the entertainment and fashion world.

2. Where does the Milan Fashion Week take Place?

In recent years, Milan Fashion Week is held in three main venues: Spazio Cavallerizze, which is part of the Leonardo da Vinci National Science and Technology Museum; Palazzo Reale’s Sala Delle Cariatidi and the Padiglione Visconti, at the heart of Scala Ansaldo Workshop.

Other show locations can be found throughout the city, notably for larger fashion houses such as Gucci, Dolce & Gabbana, or Prada. Some iconic locations include Dolce & Gabbana’s men’s 2018 Alta Moda & Alta Sartoria show in the Villa Carlotta alongside Lake Como.

3.  Are the Fashion Shows open to the Public

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Photo by Elliebear633 from Wikimedia

Unfortunately, the Milan fashion week shows are an exclusive event, they are reserved for industry insiders, VIPs, and wealthy clients. Others who are allowed to attend are influencers, fashion bloggers, pop stars, top models, journalists, and accredited photographers.

 Luckily, non- invited members are allowed to follow the shows through big TV screens that are normally positioned in the heart of Milan’s Fashion District. another way to follow the proceedings is through other digital platforms that are authorized to stream live videos of the fashion shows.

4. Where to find Fashion Week shows Tickets?

If you looking forward to attending the Milan fashion show parades for top brands, then you will be disappointed. There are no tickets for these exclusive events.

These shows are reserved only for professionals in the fashion sector and members of the media. You can only access the shows if you have an invitation.

If you want to meet celebrities, you can wait outside the venues of these events and if you are lucky can have a selfie, or get an autograph from one of your favorite celebrities.

5. When is Milan’s Fashion Week held?

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Photo by Elliebear633 from Wikimedia

Milan Fashion Week takes place twice a year, during the months of February and the month of September. It puts fashion in the spotlight and celebrates it right in the heart of Milan.

Partially organized by the non-profit organization Camera Nazionale Della Moda Italiana, Milan Fashion Week presents around 70 fashion shows and 90 presentations of designers to an international audience, through hosting catwalk shows, designer showrooms, and static presentations.

During the hosting of each fashion week, millions of dollars are generated for hotels fashion shops, and other businesses in Milan. Additionally, Milan also hosts events Milan Fashion Week Men, which is held in the months of January and June.

6. When was it Started?

Milan Fashion Week is a bi-annual fashion showcase taking place in Milan in Italy. Established in 1958, Milan Fashion Week was hosted by the Camera Sindacale Della Moda Italiana, which later changed its name to Camera Nazionale Della Moda Italiana.

At the time, the event consisted of catwalk shows and exhibitions presenting the Italian fashion industry and its talents. Nowadays, Milan Fashion Week is still organized by the Camera Nazionale Della Moda Italiana, which aims to promote Italian fashion designers in both Italy and internationally.

7. Who are the Fashion Designers Behind the Event?

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Photo by Siek Woon Yueat from Wikimedia

For the Milan fashion week to be successful, the real stars behind it are the Fashion designers. Famous fashion designers from Italy and across the globe have been showcasing their brands in this event since its invention in 1958.

The big names include Gucci, under the direction of Alessandro Michele, Bottega Veneta, Trussardi, Diesel, Plein Sport, and King Giorgio Armani.

Other major designers who are the mainstay in this event include Fendi, Alberta Ferretti, Roberto Cavalli, Prada, Moschino, Versace, Dolce, and Cabbana. The event organizers have also been increasingly committed to promoting emerging talents in recent years.

8. What to wear during the event?

Milan is a major capital of fashion in the world, which should be remembered when choosing what to wear. As a result, the style in Milan tends to be dressier certainly than in North America, and generally more cutting edge than in other parts of Europe.

Milan fashion week is held twice in a year, one during the summer season and the other at the start of the winter. So it is most important for the visitors planning to attend this event to choose what to wear according to the season.

Neutral outfits are accented with a bright pop of color—usually a bag or shoes. If rocking a pair of stilettos is your jam, Milan is your city. Expect to see lots of dresses and skirts, and slim-cut jeans often paired with pumps and a tucked-in shirt or sweater, plus a blazer

9. What is the Purpose of Fashion Week?

Milan fashion week is simply held to promote the development of Italian fashion. There are two major seasons—fall and spring—in which designers present their new collections to the fashion press, retail buyers, and other fashion influencers.

Fashion week, while often seeming like a business convention, is not solely about business. It serves other purposes to different actors in the fashion world.

Designers rely on the fixed date of a fashion show to end a creative cycle and start a new cycle of designs. Fashion magazine editors assess the mood of the season and identify the trends to be photographed and written about.

10. Where do you stay during Milan Fashion Week?

Milan Fashion Week is a major event that attracts celebrities, jet-setters, designers, and fashion-forward travelers from around the world. It also attracts thousands of shoppers and fashions lovers from all over the globe.

If you are planning to attend this glamorous event, then you should plan yourself well in advance in order to make your Milan fashion week memorable. There are various high-end and budget hotels around the city where you can stay.

Read: (https://www.discoverwalks.com/blog/milan/top-10-best-hotels-to-stay-in-milan-italy/) or (https://www.discoverwalks.com/blog/milan/10-best-hostels-in-milan/)

 

 

 

 

 

 

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